Accomplished professional with expertise in outreach, communications, sustainability, and education. I’m also passionate about listening to and connecting with community groups and students to find solutions. I regularly advise interns, young adults, and students about environmental careers and how they can help improve the natural environment through their future career choices.
Often, outreach programs fail to ask, “What do you need?” “What do you want?” and “How can I help?” They don’t bother to take the time to genuinely listen to the people in front of them and then engage in discussion to find a path forward. I love working with a variety of people all across North Carolina to help find solutions to issues they face and share creative solutions. Sustainable solutions for our community and our organizations need a multi facitied approach thats attainable and measurable.
Proven creative and technological talent demonstrating effective marketing strategies and designing educational outreach campaigns. Explore a few examples of my work here in the portfolio section. You can browse the sections and click on a few examples to learn more.
Outreach
Plan and execute a variety of outreach programs to citizens focused on positive behavior change to improve our environment. Partnership with Youth driven organizations such as ACE (https://acespace.org/) which empowers youth to have a voice regarding climate change
- Youth / adult partnership programs (Examples Juntos) – sharing information about environmental careers
- Stakeholder engagement for newly formed NC Climate Change Inter-agency Council (Government, corporate, educational, youth, non-profit and individuals as stakeholders in process)
- Video Creation and Distribution
- Vimeo
- YouTube
- Facebook live
Communications
Social Media
- Twitter with Hootsuite management
- Organization Facebook management and advertising
- LinkedIn group manager
- Targeted ads and audience segmentation
E-Newsletters + Marketing (iContact, Bronto, Constant Contact, Vertical Response)
- e-marketing templates
- issuu
Printed Materials: Conference Packet Design
Surveys (composing, testing, collecting data, and analyzing results)
- Qualtrics & Survey Monkey
- WuFoo
- Mail Chip
- Google Forms
Website Maintainence, Updating + Design
- WordPress
- Example – jonathannavarro.com
- Drupal & Joomla
- Quick information sites
- Example – Tools for Non-Profits
New Product Communication
- SMARTtrek walking sticks enhance the walking and outdoor experiences of individuals who seek to improve their physical health, stay active after injury, or obtain added stability. Smarttrek was developed by a team of graduate students part of the NC State Product Innovation Lab and the Jenkins MBA program. Project manager for graduate student team. (Project part of MBA program)
Marketing
Social Media and Marketing Plans – Strategic Planning for Organizations
- Example – Social-Media-Marketing-Plan (PDF)
Flyers and Brochures (Print + Digital)
- Example –Logo and Printed Materials (POST)
Voice of the Customer (VOC) research
Behavior Change Projects
- Example – Don’t Be Crabby – Getting people to turn off the lights.
Marketing Methods and Research
- Example – Marketing-Research-Report (PDF)
Promotional Videos
- Example – Education video for high school students (below)
- IOA Video www.itsourair.org
Education
In classroom (and virtual) science activities for K-12 students. Bringing science to life in the classroom.
Project manager and executive producer for the It’s Our Air project (www.itsourair.org)
- Deliver workshops to educators, engineers, students, and classroom teachers
- Lesson plan design (content + layout)
Outdoor Education and Experiential Education
- Teaching outdoors + designing outdoor and environmental ed classes
Coordinate team of staff and partners to teach activities across the state to K-12 students.
- Partner with local and state education organizations
- Work closely with teachers and administrators
Executive producer for The Adventures of Clair and CAM (a fun and engaging environmental education series.) We even wrote and recorded our own song!
Navarro 